Delivering the Customer Experience
SAP Web Channel Experience Management is a comprehensive, unified platform for eCommerce,
eMarketing and eService that seamlessly integrates with SAP CRM, or SAP ERP backend systems,
providing an end-to-end web experience built on SAP. A nimble solution that meets needs across the
organization, SAP Web Channel Experience Management ensures an excellent online experience that
expands market reach and engages customers.
However, in order to optimize business value from their SAP solutions, companies need to understand,
measure and segment their online users’ behaviors over time to continually improve the user experience and
gain a return on investment. Webtrends for SAP Web Channel Experience Management delivers detailed
insights into campaign effectiveness, commerce results, and shopping cart and customer support
scenarios, with easy implementation seamlessly integrated into the SAP experience.
Quick Time to Value
Available within the SAP EcoHub solutions marketplace, the jointly developed SAP-certified module for SAP
Web Channel Experience Management enables advanced analytics designed specifically for the SAP
platform. Implemented within in just a few clicks, it provides robust web channel insights in a highly visual,
infographic-style data presentation.
Webtrends for SAP is built on the award-winning Webtrends Analytics 10 On Demand Software-as-aService (SaaS) platform. It provides powerful analytics across digital channels based on data collected
through a variety of means including tags, feeds, APIs and public data. The extensible data model enables
advanced segmentation, visitor scoring and integration with SAP CRM and SAP Business Objects for
advanced business intelligence.
Webtrends Advanced Analytics for SAP offers:
• Insight into SAP Web Channel Experience Management – traffic, content, conversion processes,
commerce, customer service workflow, and more
• Comprehensive out-of-the-box reports, with custom reporting available to extend and personalize
• Seamless deployment in minutes
• Easy-to-add module from the SAP EcoHub solutions marketplace
Cost effective and Easy
As a cloud-based, on-demand SaaS solution, Webtrends for SAP Web Channel Experience Management
automates the collection and analysis of data throughout your web environment to minimize the impact on
your development and IT staff. No additional hardware or software is required.